Sinkmate by Elkay

Standout Branding for a Perfectly Invisible Product

Branding, Art Direction, Packaging

Hidden in the shadow of Elkay’s line of sinks, Sinkmate was in need of some help as it moved out on its own after typically selling as part-and-parcel with a sink. A beautifully simple and useful product, Sinkmate needed a brand and a consumer-facing presence that worked with its stainless steel rounded forms. The product’s main selling point was its ability to seamlessly blend into your sink. The challenge was to convey this, but not blend in on shelf.

Agency: Preston Kelly

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Process

Moving from sketch into renderings of three distinct options. One direction pushed materials, texture and proportion, where the other two worked with existing dielines.

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