Northstar Canoes

A Hand-crafted Identity

Branding, Art Direction, Digital

Ted Bell is known across the world for his skill operating a canoe, and even more for his skill in building one. After a short hiatus, Northstar Canoes is his triumphant return. Precision, craft, adventure: these concepts informed the identity and supporting visuals for the brand. The project included a new identity system—including a custom icon set—photography, video, and a fully responsive site

Agency: Preston Kelly


Sketches included early explorations with a different name (Bell Composites) to ultimately landing on Northstar Canoes.