A variety of work executed for many companies inside Life Time. The work ranged from developing brands and campaigns to UX and UI for various websites. I art directed videos and animations for digital signage and social media content, as well as designed a steady stream of printed materials.
The 60-day Challenge
60-day challenge
For The 60-Day Challenge, the website required a reorganization that could handle daily content updates for participants, as well as implement brand changes that better aligned with an updated Life Time master brand. Site architecture was revised to handle constant content updates throughout the challenge specifically for participants, and at the same time promote a new campaign every quarter.
For The 60-Day Challenge, the website required a reorganization that could handle daily content updates for participants, as well as implement brand changes that better aligned with an updated Life Time master brand. Site architecture was revised to handle constant content updates throughout the challenge specifically for participants, and at the same time promote a new campaign every quarter.
Project Credits:
Creative Director: Jill Palmquist
Creative Lead: Nicholas Berglund
Creative Lead: Bud Snead
Copywriter: Jill Palmquist / Nancy Brenden
One example of an update that occured for a new campaign was with the home banner. The visual approach aligned with the new campaign, and connected with digital signage in the clubs. This specific home banner update was an expansion on previous versions with a more in-depth description of The 60-Day Challenge benefits.
One example of an update that occured for a new campaign was with the home banner. The visual approach aligned with the new campaign, and connected with digital signage in the clubs. This specific home banner update was an expansion on previous versions with a more in-depth description of The 60-Day Challenge benefits.
Along with the digital tools provided to participants, there were many in-club promotions that were distributed nationwide to help promote and drive participation, especially targeting new members to help them get started on the right foot.
To help promote sign-up and to create a consistent approach to promotion across over 100 clubs, a "Booth in a Box" was developed that helped get staff up and running.
To help promote sign-up and to create a consistent approach to promotion across over 100 clubs, a "Booth in a Box" was developed that helped get staff up and running.
Life Spa
Campaign assets for member communications in and out of the club. The LifeSpa within Life Time clubs faced the challenge of being overlooked by members who were mostly focused on the fitness core of their membership. The "Come to Life" campaign focused on linking the spa's services to what members do within the walls of the club every day. Members were informed on the recovery benefits of a massage and on how to maintain and improve their hair, skin, and nails after a strenuous workout.
Project Credits:
Creative Director: Rachel Roddy
Creative Lead: Bud Snead
Copywriter: Lindsey Frey
Designer: Hannah Murzyn
Photography: Kelly Loverud
come to life campaign
Treat Yourself Event System
For the winter Treat Yourself Event another event was combined to form the 12 days of Spaliday. This event still used the system established, but additional social media content was created using the products featured in a stop-motion animation.
Life Time Tennis
Life Time Tennis brand update and development and extension of "play learn love" & "SMART" program sub-brand systems.
Life Time Tennis brand update and development and extension of "play learn love" & "SMART" program sub-brand systems.
Project Credits:
Creative Director: Rachel Roddy
Copywriter: Nancy Brenden
Photo Director: Nicholas Berglund
Creative Lead: Bud Snead
digital signage
literature & Apparel
Paid Social & Icon System
Spark collection
Designed the launch of a new athletic clothing brand from Life Time. The launch included in-club graphics and digital signage, an influencer-targeted promotional mailer, and a custom-built point of sale fixture for select Life Time pro shops.
Project Credits:
Creative Director: Michael Delaney
Art Director: Bud Snead
Photography: Kelly Loverud
Point of Sale & Promotion
Point of Sale & Promotion
in-club promotion
Life Time Social Content
Life Time social content designed and art directed for the master brand as well as various sub-brands on their instagram feed.
Life Time social content designed and art directed for the master brand as well as various sub-brands on their instagram feed.
Project Credits:
Creative Director: Rachel Roddy
Art Director: Bud Snead
Copywriter: Lindsey Frey
Designer: Hannah Murzyn
Photography: Kelly Loverud
Video Production: LT Motion
Life time Nutrition
Love your life campaign
612.558.8964
bud@budsnead.com
