Brand identity and digital design for Northstar Canoes. Ted Bell is known across the world for his skill operating a canoe, and even more for his skill in building one. After a short hiatus, Northstar Canoes is his triumphant return. Precision, craft, adventure: these concepts informed the identity and supporting visuals for the brand. The project included a new identity system—including a custom icon set—photography, video, and a fully responsive site.
The home page was designed to give a visitor a sense of what it was like to be out in the wilderness with the product. The introduction included key features and benefits that related to these scenes.