Digital and Social Media Content for InSinkErator. Ubiquity can create a challenge when improving on a product category and raising your public profile. Through a series of campaigns that included TV spots, display ads, a microsite, and social media content, InSinkErator reintroduced themselves to many who couldn't put a face to the name on their drains.
Microsite
The site featured a meganav with product line details.
The site featured a meganav with product line details.
The home let a user explore different features of the product by interacting with an installed disposer, revealed via x-ray within an under-sink cabinet.
Other features of the microsite were a product selector tool and a fully-featured product detail page from where a user could make a purchase.
Other features of the microsite were a product selector tool and a fully-featured product detail page from where a user could make a purchase.
Display ads
Used to support the site between various campaigns, these humorous display ads were meant to grab attention as well as convey different product benefits.
Social Media Content
The overall social media strategy took the shape of "Magic in the Kitchen.”. Some pieces focused on presenting the features of the products in compelling ways; others provided insights that moved beyond the realm of the sink—unique recipes, food prep and entertaining tips, plus related and curated content from around the web.
how-to's
seeing is believing series
seasonal
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