Brand extension and digital design for Grow West. With 15 retail, farm supply, and wholesale manufacturing locations throughout the heart of California’s agricultural regions, the Grow West brand was launched to provide consistency and uniformity across the many brands that are a part of the Lyman & Tremont groups. The launch materials included a new web site, a launch video, and various brand launch materials.
Brand extension and digital design for Grow West. With 15 retail, farm supply, and wholesale manufacturing locations throughout the heart of California’s agricultural regions, the Grow West brand was launched to provide consistency and uniformity across the many brands that are a part of the Lyman & Tremont groups. The launch materials included a new web site, a launch video, and various brand launch materials.
Brand Launch Brochure
Brand Launch Print Ad
launch site
The home was originally designed to introduce the new brand with a 90-second brand video teased in the banner area, supported by an overview of the site's contents through the body of the page.
email newsletter & Expanded News Section
After launch, Grow West began producing an extensive amount of content that was distributed in a quarterly email newsletter, linking to full-length articles on their website. When on the site, custom sub-navigation was built to aid users as they browsed through current and archived newsletters.
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